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McDonald targets emerging markets.
October 14, 2009
By: TOM BRANNA
Editor
Bob McDonald has only been Procter & Gamble’s CEO for a few months, but he’s already got a full plate. Speaking at the company’s annual meeting this week, Mr. McDonald noted that P&G reaches about 4 billion people now, but is focused on getting more people to buy more products in emerging markets. “The potential for growth is amazing,” said Mr. McDonald, saying P&G is offering more low-priced versions of its products to lure lower-income consumers. H...
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